The Study of Advertising and Public Relations

 Welcome to Advertising and Public Relations at Texas Wesleyan University.

Required Mass Communication Core courses are:

• MCO 1301 Introduction to Mass Communication --3 hours
• MCO 1303 Writing for the Mass Media -- 3 hours
• MCO 4301 Communication Law and Ethics -- 3 hours
• MIS 2303 Introduction to Software -- 3 hours

Required Advertising and Public Relations courses are:

• MCO 3341 Principles of Advertising -- 3 hours
• MCO 3346 Advertising Copywriting -- 3 hours
• MCO 3351 Survey of Public Relations -- 3 hours
• MCO 4306 Audience Analysis -- 3 hours
• MCO 4331 Advertising Campaigns -- 3 hours

Electives are:

• 12 hours of any additional Mass Communication courses
• 6 hours of Management or Marketing courses

A minimum of 18 Mass Communication hours must be taken

    at Texas Wesleyan University.

Colley to Speak at IABC Monthly Meeting Nov. 16

Dr. Kay L. Colley, assistant professor of mass communication, will be speaking at the monthly meeting of the Fort Worth chapter of IABC about Creating Engagement with Wikis on November 16.

Associations:

Fort Worth IABC:

http://iabcfortworth.com/

Dallas IABC:

http://dallasiabc.com/

Texas Public Relations Association:

http://www.tpra.com/

Greater Fort Worth PRSA:

http://www.fortworthprsa.org/

Dallas PRSA:

https://www.prsadallas.org/

Social Media Club Dallas and Fort Worth Blog