|
The Study of Advertising and Public Relations
Welcome to Advertising and Public Relations at Texas Wesleyan University.
The required Mass Communication Core courses are:
- MCO 1301 Introduction to Mass Communication --3 hours
-
MCO 1303 Writing for the Mass Media -- 3 hours
-
MCO 4301 Communication Laws and Ethics -- 3 hours
- MIS 2303 Introduction to Software -- 3 hours
The required Advertising and Public Relations courses are:
- MCO 3341 Principles of Advertising -- 3 hours
- MCO 3346 Advertising Copywriting -- 3 hours
- MCO 3351 Survey of Public Relations -- 3 hours
- MCO 4306 Audience Analysis -- 3hours
- MCO 4331 Advertising Campaigns -- 3 hours
The Electives are:
- 12 hours of any additional Mass Communication courses
- 6 hours of Management or Marketing courses
A minimum of 18 Mass Communication hours must be taken
at Texas Wesleyan University.
|