The Study of Advertising and Public Relations

 Welcome to Advertising and Public Relations at Texas Wesleyan University.

   The required Mass Communication Core courses are:

• MCO 1301 Introduction to Mass Communication --3 hours
• MCO 1303 Writing for the Mass Media -- 3 hours
• MCO 4301 Communication Laws and Ethics -- 3 hours
• MIS 2303 Introduction to Software -- 3 hours

  The required Advertising and Public Relations courses are:

• MCO 3341 Principles of Advertising -- 3 hours
• MCO 3346 Advertising Copywriting -- 3 hours
• MCO 3351 Survey of Public Relations -- 3 hours
• MCO 4306 Audience Analysis -- 3hours
• MCO 4331 Advertising Campaigns -- 3 hours

  The Electives are:

• 12 hours of any additional Mass Communication courses
• 6 hours of Management or Marketing courses

    A minimum of 18 Mass Communication hours must be taken

    at Texas Wesleyan University.