| The Study of Advertising |
| Faculty Profiles |
| Careers in Advertising |
| Course Descriptions |
| Course Offerings |
| Contact Us |
The Study of Advertising and Public Relations
Welcome to Advertising and Public Relations at Texas Wesleyan University.
Required Mass Communication Core courses are:
- MCO 1301 Introduction to Mass Communication --3 hours
- MCO 1303 Writing for the Mass Media -- 3 hours
- MCO 4301 Communication Law and Ethics -- 3 hours
- MIS 2303 Introduction to Software -- 3 hours
Required Advertising and Public Relations courses are:
- MCO 3341 Principles of Advertising -- 3 hours
- MCO 3346 Advertising Copywriting -- 3 hours
- MCO 3351 Survey of Public Relations -- 3 hours
- MCO 4306 Audience Analysis -- 3 hours
- MCO 4331 Advertising Campaigns -- 3 hours
Electives are:
- 12 hours of any additional Mass Communication courses
- 6 hours of Management or Marketing courses
A minimum of 18 Mass Communication hours must be taken
at Texas Wesleyan University.
Colley and Collier coauthor paper in PR Strategist
Dr. Kay L. Colley, assistant professor of mass communication, and Dr. Amy Collier, director of the Center for Excellence in Teaching and Learning, coauthored a paper in the Spring 2009 issue of The Public Relations Strategist, the professional journal of the Public Relations Society of America. To read the article, check out the duos wiki Using Wikis in PR.
Associations:
Fort Worth IABC:
Dallas IABC:
Texas Public Relations Association:
Greater Fort Worth PRSA:
Dallas PRSA:
