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Web Services

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Texas Wesleyan University Web Services

The business objectives of the web team are servicing the communication needs of the Wesleyan community, providing brand awareness and developing community tools. Success, however, is measured solely on serving the needs of our students, prospective members, faculty and staff. The opportunity cost of high quality, timely new media strengthens the value of Wesleyan as it spreads the word of our graduates’ success.

Online & Web Services

Digital media management builds on the strengths of Texas Wesleyan's 120-plus years of brand-building. The cornerstone of online communication is setting key performance goals and implementing tools to measure the success of each campaign. This empowers senior staff to manage communication and marketing messages.

We help by:
  1. Listening to your marketing challenge
  2. Evaluating your unique situation
  3. Measuring your resources and suggesting budget requirements
  4. Factoring in other campus initiatives and missions
  5. Search Engine Optimization
  6. Considering how your initiative fits into the overarching mission of Texas Wesleyan University
Services include:
  1. Web Design
    1. Lifecycle growth
    2. Content management
    3. Access compliance and usability testing
  2. Online Marketing
    1. Ad development & positioning
    2. Ad tracking and analysis
    3. Search Engine Marketing
  3. Market research assistance
  4. Message development
  5. Media planning and buying
  6. Event Support
    1. Online Event Registration
    2. Ticket Sales & Registration
    3. Online E-commerce
    4. Event Promotion
  7. Evaluation and assessment of marketing initiatives
  8. Online Branding
  9. Online Community Develepment
  10. Social Media Conversion

Wesleyan Websites

As the primary new media source of University information the txwes.edu websites have grown beyond a single server with volunteer webmasters maintaining department sites. Today Wesleyan's electronic communications is a partnership between the IT Division and the University Marketing and Communications Division. Networking, application support, server infrastructure and security are provided by the IT while content development, programming, site support, analytics, search engines and front-end design are provided by Marketing.

As the size and complexity of websites increase, well delivered and managed content is essential to ensuring that the process of updating, revising and redesigning does not become an obstacle to maintaining an up-to-date and relevant website. To that end, Texas Wesleyan University has implemented a content management system to assist the campus in meeting University objectives for websites.

  1. Communicate a consistent and clear Texas Wesleyan University identity and relationship.
  2. Offload website requirements from departments, programs and divisions to focus on their respective role - write & edit, research, teach, or support academic endeavors.
  3. Seek collaborative relationships with content experts, University services and academic programs to leverage existing resources and investments.
  4. Provide tools to increase enrollment, retention and endowment funding.
  5. Manage a clear life-cycle of content creation, editing and publishing to ensure all websites communicate to a professional message to University audiences.
  6. Curate content to provide clear and accessible information.
  7. Implement best practices and standards for web site look and feel, navigation, accessibility, accuracy and consistency.
  8. Provide actionable metrics for development and decision making.

New Media Initiative

The New Media Initiative is a proposal to have a standing representative group to develop and monitor implementation of best of breed campus-wide standards and tools for branded, message-centric, user-friendly environments and community communications. Currently, the initiative will focus on improving campus websites and social network communications but as technology expands the need for a guiding hand that considers adoption and integration will become essential to the success of Wesleyan's message.

The project includes representatives from six areas: University Marketing & Communications, Enrollment Management, Athletics, Advancement, the School of Law and the Office of the Provost. These pilot-group members represent the combined core expertise in marketing, branding, information architecture, user-interface design, shared infrastructure, training and support, and content development.

Deliverables
This secondary goal of the project is the production of shared tools, templates, standards, documentation, information architecture and staffing models that will help the university grow to a more mature, consistent, well-branded new media environment. These practices and infrastructure should fit Wesleyan's mission and its strategic goals, scalable for the Wesleyan IT enterprise and information architecture that can be geared to helping users produce what they need efficiently and effectively share as content, production workflow and roles Web Content Management System (CMS).

Key Benefits Standardized institutional branding and enhanced school branding and messaging Consistency in navigation with a friendly user experience and ease of use regardless of technical competency Increased integrity of content and better processes for content providers and editors Content syndication, enriching multiple sites Centralized servers and applications and secure systems administration Fostering Relationships with Diverse Constituencies

The results of the New Media Initiative project will allow the university to foster better and long-lasting relationships with its many diverse constituencies including:

  1. local community and global audiences
  2. prospective and associated parents
  3. current students and family
  4. accreditation boards
  5. academic communities
  6. faculty, staff and alumni
  7. philanthropic donors

    8. Wesleyan also will benefit by improving its marketing, training, customer support and in-house university community communication.

Web Design Standards

Web Change Request

To assist Faculty and Staff request website changes we have implemented a change tracking system. To use this system, faculty and staff must have an account registered with the system.

Go to the Web Change Request System

Registering with the Web Change Request System
  1. From the Login Page click the 'New User Click Here!' link.
  2. Fill out the Employee Registration form completely and accurately as this information will be used to track your web changes and send you notifications regarding your requests.
    1. The employee ID is your Wesleyan ID on the back of your Staff/Faculty badge.
    2. Your email must be your Texas Wesleyan email.
  3. When you have filled out the form completely, click Register.
  4. You will be taken back to the Employee Login page where you can now log in with your employee ID and password.
Creating a Work Order

Once logged in, you are taken to the Request Order Submission Form. Here you can fill out a work order request that is automatically added under your account.

  1. Your information is displayed at the top of the form (b).
  2. Below is the Website Group drop down menu (c). Click this drop down and select the person responsible (Currently Neal Cornett) for approving web site changes for your group. This person will receive all correspondence regarding this Request Order.
  3. Under the Website Modification Information heading are your options for changing the website(d).
    1. New Content - Select to add content to your site and no other change is necessary.
    2. Delete Content - Select to remove content and no other change is necessary.
    3. Modify Content - Select this for additions and removals for your site such as changing text or swapping pictures.
    4. Re-Design Content - Select this if it is necessary to reconstruct part of the page or change how the information flows on the page. Ex: changing columns, templates, or gadgets.
    5. Website Traffic - Select if you would like to have the stats regarding hits and visitors to your page/site.
    6. Consulting - Select if you prefer to discuss changes to your site.
    7. Other - Select for to describe a specific request or need in the Instructions text area below.
  4. After you have selected what type of website change you are requesting, copy and paste the full web page address of the page you want to change into the next text box (f).
  5. In the last text box (g), describe in detail the changes you want to see on your site. If you have photos, graphics, or other files, please note this and we will contact you to obtain. Please include prepared content as we do not create content. All content is subject to editing.
  6. Finally, using the calendar, select the date you would like to see these changes completed by. (Note: All work will be prioritized according to request date and university business priorities. Therefore you will not be able to select a date less than 3 days away from the current date. This is to ensure that all change requests are given equal time for review and completion.
  7. When finished, click the Submit button (i).
  8. You will be a shown a copy of the information that will be submitted into the Web Change System. This information will be emailed to you for your records. All work is tracked by Request ID. Use this number to pull up the order status from the Web Change Request System.
  9. At this point you can either click 'New' to create a new work order, or close the window.


If you would like to share your thoughts about improving this request system or the web site in general please contact Neal Cornett, Digital Content Manager, at 817-531-5885 or email webmaster@txwes.edu

New media offers Wesleyan:
  1. increased revenues
  2. decreased expenses
  3. improved quality
  4. strengthened reputation
Contact Information

Web Services
EJW Library, B-36

J. Neal Cornett
Digital Content Manager
Email: Phone: 817-213-6325